Job profile

Salary: £32,268 - £34,131 per annum 

Fixed Term Contract: 12 months 

We are seeking a proactive and data-driven Marketing Coordinator to join the BFI Streaming marketing team, with a focus on lifecycle marketing. 

This role is ideal for someone passionate about audience engagement and retention, who can craft compelling, segmented digital communications and has experience optimising multi-channel strategies. You’ll work closely with the team to design and implement onboarding and retention campaigns, leveraging customer data and email service provider tools to deliver impactful, data-informed experiences for BFI Player users. 

This is a pivotal role at an exciting time of growth for our video on-demand service, offering ownership of key responsibilities and the opportunity to make a real impact on how we develop and deliver campaigns. If you have a solid understanding of video on-demand platforms, strong analytical skills, a keen eye for detail, and a desire to help shape the future of how we grow BFI Player audiences, we’d love to hear from you. 

Stephen Leach 

Senior Marketing Manager, BFI Streaming 

Key responsibilities include: 

• Utiilise Customer Relationship Management (CRM)/Email Service Provider (ESP) tools to implement marketing-led onboarding activities, leveraging content & feature-led campaigns to ensure new BFI Player users are effectively integrated and engaged 

• Work alongside the BFI Streaming marketing team to design and optimise multi-channel lifecycle strategies (including, but not limited to email) to drive engagement and retention across BFI Player streaming platforms 

• Analyse ESP and other audience-facing lifecycle programmes, applying actionable insights to improve retention performance and enhance effectiveness 

• Support technical teams to define requirements for complex journeys, audience lists and data-driven campaigns across multiple customer segments 

We are looking for candidates who have: 

• Proven experience crafting messages and content tailored to different customer segments 

• A solid understanding of how to measure campaign performance and make data-driven decisions 

• Demonstrable analytical skills with the ability to interpret data and make data-driven decisions 

• Good organisational skills with the ability to prioritise and to manage and meet deadlines 

A full list of responsibilities and minimum requirements can be found in the job description. 

About the BFI  

We are a cultural charity, a National Lottery distributor, and the UK’s lead organisation for film and the moving image. We believe society needs stories. Film, television and the moving image bring them to life, helping us connect and understand each other better. We share the stories of yesterday, search for the stories of today, and shape the stories of tomorrow. 

Benefits 

• 25 days annual leave (rising to 30 with service) + bank holidays + the option to buy up to 5 extra days of annual leave  

• Additional paid time off between Christmas and New Year 

• BFI pension scheme with 5% employer contribution 

• BFI Childcare Scheme, where we contribute to childcare costs for children up to the age of 14 

• Enhanced pay for Maternity & Paternity leave 

• Complimentary tickets to BFI Southbank & IMAX screenings and events 

• Free BFI Player subscription + discount on BFI DVDs, books, merchandise, and film tickets 

Plus many more, which can be found in our Working at the BFI information pack on our website.  

We support diversity and inclusion, and as an organisation recognise that we need to address under representation within our teams. As such we strongly welcome and encourage applicants from our under-represented groups; who identify as D/deaf and disabled and/or are Black and Global Majority. We guarantee a first interview to our under-represented groups who meet our minimum requirements.  

Further details about the role, the BFI and our benefits can be obtained by clicking the links to the left.

Depending on the volume of applications, you may be asked to complete a small task or attend a pre-interview screening call to further to assist the hiring team in shortlisting for this role. In this instance, interview dates may be subject to change.  

The closing date for applications is 23:59 on Friday, 01 August 2025

First interviews will be held on Wednesday, 13 August 2025 

Second interviews will be held on Monday, 18 August 2025